4 Australian swimwear brands prove that sustainability is a cool thing

Australia is a hot spot in sustainable fashion with a lot of initiatives going on. We talked with four Australian swimwear brands about the exciting changes in sustainable fashion, trends and what inspires them every day to shift the perception of sustainable fashion to make it cool.

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From left to right: Ambra Maddalena, VDM The Label, Shapes in the Sand and Baythe Swim.

VDM The Label

At VDM The Label we are a team of passionate, forward thinkers who believe in Quality, Sustainability and Ethical trade. VDM The Label is rethinking the way women are approaching the traditional swimsuit –to allow women to experience the beauty of wearing designer swimwear, at a fraction of the price.

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VDM The Label
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VDM The Label
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VDM The Label

Ambra Maddalena

My name is Ambra Maddalena and I was raised in Western Australia by an Italian father and Australian mother. We traveled the world and since then I have taken inspirations from my summer holidays abroad and poured them into my designs. The brand Ambra Maddalena is about falling in love, summer romances, femininity, creativity, and the expression of your true self. We want our girls to be a conscious consumers without compromising their style aesthetic.

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Ambra Maddalena
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Ambra Maddalena

Shapes in the Sand

My name is Alexandra Dash, and I am the founder of Australian Eco-conscious swimwear label, Shapes in the Sand. We are launching our first Northern Hemisphere Summer collection this May. Bloom ’18 is a celebration of our coral reefs and marine ecosystems with an emphasis on color, growth, and life. Pastel and fluro shades are fused into a slightly 90’s inspired collection. Colors are vibrant and electric mimicking coral flowers. Nature plays a very large role in the creation of Shapes in the Sand collections. Each season a new environment is chosen. Not only is the beauty of these environments researched for sources of inspiration, but potential and current areas of concerns are also researched.

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Shapes in the Sand
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Shapes in the Sand

Baythe Swim

My name is Tina Ishak, and I’m the designer behind Baythe Swim. Our brand is all about minimalism and easily wearable swimwear designs that focus on quality sustainable fabrics that are affordable and, of course, look and feel good on the body! Baythe is strongly influenced by the laid-back yet cool Bondi Beach summer vibes and all that it encompasses — beach, waves, sand, sun, active lifestyle and easy carefree nature.

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Baythe Swim
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Baythe Swim

Events and people to follow in Australia for sustainable fashion

Here are some resources recommended by VDM The Label, Ambra Maddalena, Shapes in the Sand and Baythe Swim.

  • World Ocean day. This event is very important to VDM The Label who plans on donating 10% of all sales made that week to the organization.
  • Circular Fashion Conference
  • Fashion Revolution Australia
  • The Australian Fashion Council
  • Social media influencer and model Elyse Knowles, a positive influencer, constantly helping to use her platform to push for sustainability and helping to clean up our oceans and our planet.
  • One of Ambra Maddalena’s ambassador is Brinkley Davies, who is a marine biologist and ocean activist. Her foundation Balu Blue, helps marine life and fauna rehabilitate to their natural habitat. Ambra Maddalena donate 30% of all sales that use the code “BRINKLEY” at their e-store to this foundation.
  • Clare Press. Clare is sustainability editor for Vogue Australia, Author and Ethical Fashion Advocate. Her podcast contains invaluable interviews with other sustainably minded figures.
  • Laura Wells. Environmentalist, presenter and one of Australia’s top plus size models.
  • Tommie Magazine is an online platform that is the destination for women with a conscious. They also begun holding community events where likeminded individuals can get together and talk all things sustainability and transparency.
  • Eco Warrior Princess is an all Eco-conscious blog and features daily media that matters.
  • Your Zen Life by Australian actress Teresa Palmer.
  • Isabel Lucas — Actress and environmentalist.
  • Natascha Elisa- Model and environmentally conscious influencer.

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