Feb 1How the Design Trends of 2022 Will Influence the Innovations of 2023As I reflect back on this year, I recognize it as a critical period of transition. After two years of quarantine and social distancing, we’ve slowly been returning to the office, in-person gatherings, travel and large conferences and events. …6 min read6 min read
Jan 27The Ultimate ROI: You, the Fashion Cycle, and Our PlanetIn a volatile and complex world, are your sustainability-driven initiatives paying off? Sustainable fashion: fact vs. fantasy At COP 21 the world set itself the ambition to reduce global emissions by 1.5 Celsius, which is now at risk due to inaction (or insufficient action) by key players. The Intergovernmental Panel on Climate Change (IPCC) recently…Sustainable Fashion8 min readSustainable Fashion8 min read
Aug 22, 20225 Strategies to Cultivate a Strong Fashion CommunityCollaborative. Inclusive. Experimental. Fashion trailblazers stand with open arms and enthusiasm to welcome their communities, putting their customers at the heart of everything they do. Brand communities: Propelling growth Today’s social media and digital marketing enable brands to reach out to a broader class of audience, dissect it, and create a following in sync…Sustainable Fashion8 min readSustainable Fashion8 min read
Aug 2, 2022The Next Generation of Cars are Sustainable Inside and OutCars have become an “evil necessity” over the last century, especially in most of the United States. We need our vehicles to get to and from work, to run errands and to travel. However, we also know our cars contribute heavily to pollution and global warming. Our vehicles’ fuel consumption…Cars4 min readCars4 min read
Jul 4, 20223 Sources of Competitive Advantage to Drive SustainabilityTrailblazers are emerging. What are their secrets, and how can we capitalize on the sustainable advantage? Sustainability hurts the bottom line — a fallacious idea that has guided business decisions for far too long. …Sustainability7 min readSustainability7 min read
Jun 13, 2022Regenerative Practices: The Path to Carbon NegativeThe fashion industry’s carbon footprint is relatively low, compared to other industries. But more can, and must be done, to meet consumers’ expectations and needs. The world has set itself the objective of reducing its carbon footprint through a plethora of initiatives. From the Paris Agreement[1] to the EU Green…9 min read9 min read
May 5, 2022From Aristotle to Amazon: How to Communicate Sustainable Attributes for Consumers’ ExcitementIf done right, storytelling can be a powerful tool to drive audience engagement, turning sustainability insights into customer actions and business outcomes for the long run. “Trying to get people to alter their behaviours and norms for something that doesn’t hurt the climate or giving up some really bad personal…9 min read9 min read
Apr 11, 20225 Factors influencing Millennial Decision-Making in the Circular EconomyEnvironmentally conscious and Internet-savvy, millennials possess unique consumption trends that can reshape climate impact.[1] As their age and income grow, what will their role be in the circular economy? Dubbed the “Green Generation,” millennials will make up 75 percent of the global workforce by 2025.[2] With a combined spending power…8 min read8 min read
Mar 14, 2022Wearable Technology: The New Frontier of ApparelHi-tech fashion is moving away from tracking our workouts to reading our thoughts. Let’s discover how pioneering brands are making smarter, trendier and greener garments today. Companies are now rethinking their approach to tech-based clothing and accessories. Today’s digital adoption and consumer readiness are fast-tracking the wearables industry to hit…Wearable Technology4 min readWearable Technology4 min read
Feb 21, 2022The Future of Big Data in FashionThe fashion industry is at a tipping point. From the race to sustainability to survival in a global pandemic, the economic and environmental challenges are burdensome — for everyone. In 2020, apparel brands lost 90% of their profits. Consumer confidence has yet to recover. And the clock continues to tick…Big Data7 min readBig Data7 min read
