As I reflect back on this year, I recognize it as a critical period of transition. After two years of quarantine and social distancing, we’ve slowly been returning to the office, in-person gatherings, travel and large conferences and events. …

In a volatile and complex world, are your sustainability-driven initiatives paying off? Sustainable fashion: fact vs. fantasy At COP 21 the world set itself the ambition to reduce global emissions by 1.5 Celsius, which is now at risk due to inaction (or insufficient action) by key players. …

Collaborative. Inclusive. Experimental. Fashion trailblazers stand with open arms and enthusiasm to welcome their communities, putting their customers at the heart of everything they do. Brand communities: Propelling growth Today’s social media and digital marketing enable brands to reach out to a broader class of audience, dissect it, and create a following in sync…

Cars have become an “evil necessity” over the last century, especially in most of the United States. We need our vehicles to get to and from work, to run errands and to travel. However, we also know our cars contribute heavily to pollution and global warming. Our vehicles’ fuel consumption…

Trailblazers are emerging. What are their secrets, and how can we capitalize on the sustainable advantage? Sustainability hurts the bottom line — a fallacious idea that has guided business decisions for far too long. …

The fashion industry’s carbon footprint is relatively low, compared to other industries. But more can, and must be done, to meet consumers’ expectations and needs. The world has set itself the objective of reducing its carbon footprint through a plethora of initiatives. From the Paris Agreement[1] to the EU Green…

If done right, storytelling can be a powerful tool to drive audience engagement, turning sustainability insights into customer actions and business outcomes for the long run. “Trying to get people to alter their behaviours and norms for something that doesn’t hurt the climate or giving up some really bad personal…

Environmentally conscious and Internet-savvy, millennials possess unique consumption trends that can reshape climate impact.[1] As their age and income grow, what will their role be in the circular economy? Dubbed the “Green Generation,” millennials will make up 75 percent of the global workforce by 2025.[2] With a combined spending power…

Hi-tech fashion is moving away from tracking our workouts to reading our thoughts. Let’s discover how pioneering brands are making smarter, trendier and greener garments today. Companies are now rethinking their approach to tech-based clothing and accessories. Today’s digital adoption and consumer readiness are fast-tracking the wearables industry to hit…